A quick primer to help brand marketers understand the latest tools.
Brands are using location technologies to reach and engage with customers in exciting new ways. But mobile and location technologies are changing fast. Download this eBook where we break down:
- The roles of GPS, Wi-Fi and Bluetooth
- Beacons, both physical and virtual
- Emerging options like Smart LED lighting and visible light communications (VLC)
- How location tech can enhance your mobile strategy
We've also included three real-world use cases that brand marketers can put to work right away.