Context is king...
Thanks to mobile apps and smartphones, retail marketers have powerful new tools to help drive foot traffic, influence shopping behavior and ultimately generate more sales. With so many different tactics and technologies, it can seem like a lot to wrap your head around. This eBook offers a quick overview to help you get started or brush up on the basics.
Download the eBook to learn:
- How mobile technologies help you understand and predict consumer context behavior
- Two primary tactics—geo-fencing and proximity marketing
- Three ways to unlock greater personalization than ever before