What does location tech mean for your business?
The near-ubiquitous smartphone has built-in location technology most of us have used for navigation. But that’s only the start. There are a host of location-aware innovations—and other technologies—that have created new experiences for users and new opportunities for businesses.
This eBook gives you a solid overview of the types of location technology and how they work together—so you can start envisioning the possibilities.
Get insights on:
- The strengths and limitations of GPS
- Indoor navigation technologies such as beacons and blue dot positioning
- Location-aware marketing techniques with geo-fencing and geo-conquesting
- How Phunware's platform integrates with various location tech solutions