Location Tech 101

Understanding Bluetooth, blue dot, beacons, geo-fencing and more.

What does location tech mean for your business?

The near-ubiquitous smartphone has built-in location technology most of us have used for navigation. But that’s only the start. There are a host of location-aware innovations—and other technologies—that have created new experiences for users and new opportunities for businesses.

This eBook gives you a solid overview of the types of location technology and how they work together—so you can start envisioning the possibilities.

Get insights on:

  • The strengths and limitations of GPS
  • Indoor navigation technologies such as beacons and blue dot positioning
  • Location-aware marketing techniques with geo-fencing and geo-conquesting
  • How Phunware's platform integrates with various location tech solutions

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